Why Retail Investors Still Don’t Understand Inflation and the Startup Trying to Fix It

Jun 25, 2025

9

min read

Why Retail Investors Still Don’t Understand Inflation and the Startup Trying to Fix It

Jun 25, 2025

9

min read

Why Retail Investors Still Don’t Understand Inflation and the Startup Trying to Fix It

Jun 25, 2025

9

min read

Ask most investors how inflation affects their portfolio, and you’ll likely get a vague answer. Despite nonstop media coverage, the connection between economic indicators and investment decisions remains murky for most retail traders. The data is too dense, the language too technical, and the insights too slow to arrive.

That’s exactly the problem Atlas Macro Insights was built to solve.

The fintech startup turns macroeconomic trends into digestible, real-time insights that actually help investors make decisions. Their platform tracks 35+ indicators across a dozen countries, but instead of dumping raw charts on users, Atlas explains what each trend means for different asset classes—tech stocks, REITs, commodities, you name it.

Their fastest-growing product is a weekly visual report called “1-Minute Macro,” which has built a loyal following on Substack and social media. Investors can see how shifting inflation rates, wage trends, or central bank decisions may affect their exposure. No economics degree required.

With more than 120,000 users since launch, Atlas is now integrating with trading platforms so users can see economic context without leaving their brokerage. In a market increasingly shaped by policy, not just fundamentals, tools like this may become essential for the modern retail investor.

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