Why Traditional Consulting Doesn’t Work for Mid-Sized Businesses - and What’s Replacing It

Jun 25, 2025

5

min read

Why Traditional Consulting Doesn’t Work for Mid-Sized Businesses - and What’s Replacing It

Jun 25, 2025

5

min read

Why Traditional Consulting Doesn’t Work for Mid-Sized Businesses - and What’s Replacing It

Jun 25, 2025

5

min read

If you're running a business making $10M to $200M a year, you’re in a strange spot: too big to run lean like a startup, too small to afford McKinsey. Strategic support often comes in two extremes—oversized consulting projects that cost more than they deliver, or ad hoc advice from advisors who don’t understand complex operations.

That gap has led to a rise in a new model: embedded, fractional strategy teams designed specifically for companies in the middle market. Reframe Strategies, a Canadian firm launched by ex-Deloitte and Shopify operators, is leading the charge.

Rather than billing by the hour, Reframe offers subscription-based access to strategy professionals who work alongside leadership teams like in-house staff. Pricing is transparent, timelines are short, and the engagement is continuous—no more waiting six weeks for a slide deck. In just 18 months, the company has worked with over 60 businesses, from manufacturing to SaaS, and has built a proprietary benchmarking tool that helps clients compare performance across more than 900 peers.

The real innovation is how they blend strategic thinking with operational follow-through—supporting decisions, then helping teams execute them. With macro uncertainty and growth plateaus hitting mid-sized companies especially hard, this new category of consulting could become the norm for a market that’s long been overlooked.

Startups and scale-ups are ditching traditional finance hires in favor of fracti...

Jun 25, 2025

Startups and scale-ups are ditching traditional finance hires in favor of fracti...

Jun 25, 2025

Startups and scale-ups are ditching traditional finance hires in favor of fracti...

Jun 25, 2025

Subscribe to The Sunrise Investor

Lock in with the latest market trends and insights, straight to your inbox